Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Spanish tracks and collaborated with local artists. Below are the age demographics fan report for third generation K-Pop idol girl groups. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. For years, Beliebers stood above all other fan armies on social media. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. statistic alerts) please log in with your personal account. That is about 15,000 more than expected for an artist with her 85 million followers. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Meanwhile, all transgender respondents with a total of 4 people come from the US. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Audiences who are 45-54 years old make up 7% of traffic to the site. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. This is a short 5-question survey about the demographics of members of the K- Pop fandom. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Warner Bros. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. Your home for data science. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. We at Brandwatch love data, K-pop, and we definitely love BTS. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. It's easy! Business opportunities soon followed. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Are you interested in testing our business solutions? Other East Asian countries have a somewhat misleading representation within this data. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Please do not hesitate to contact me. These trends are unsurprising for several reasons. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Then you can access your favorite statistics via the star in the header. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. (February 14, 2022). "Popularity of South Korean pop music (K-pop) worldwide in 2021." You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Register in seconds and access exclusive features. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. Would love your thoughts, please comment. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. So, whats the most favorite K-pop group based on this survey? These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. Dec 28, 2020. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Fans waited in line for days to see . K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. You can also find the Tableau Public visualization dashboard Ive created to support this article. You need at least a Starter Account to use this feature. The Western Hemisphere: K-Pop Consumption and Engagement. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Create an account on our community. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. There are also historical and economic ties with the region. Engagement performance compares an artist's performance to other artists who have the same reach. A paid subscription is required for full access. February 14, 2022. Without any further ado, please enjoy this article. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." However, Africa is completely ignored in the discussion. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Learn more about how Statista can support your business. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Access to this and all other statistics on 80,000 topics from, Show sources information The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. There was some surprises like Loona's female count being so high, 70% is really high for girl group. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. A paid subscription is required for full access. They run fan sites, create self-designed band merchandise and produce. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? What do you want to do? This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. However, the popularity of the kpop genre is that as been spreading across the nation. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. statistic alerts) please log in with your personal account. It isn't just BTS fans who are this passionate. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. First was the young, diverse, and digitally native Generation Z coming of age. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. This game allows players to create or direct their own stories through the members of the BTS.
Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Spanish tracks and collaborated with local artists. Below are the age demographics fan report for third generation K-Pop idol girl groups. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. For years, Beliebers stood above all other fan armies on social media. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. statistic alerts) please log in with your personal account. That is about 15,000 more than expected for an artist with her 85 million followers. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Meanwhile, all transgender respondents with a total of 4 people come from the US. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Audiences who are 45-54 years old make up 7% of traffic to the site. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. This is a short 5-question survey about the demographics of members of the K- Pop fandom. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Warner Bros. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. Your home for data science. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. We at Brandwatch love data, K-pop, and we definitely love BTS. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. It's easy! Business opportunities soon followed. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Are you interested in testing our business solutions? Other East Asian countries have a somewhat misleading representation within this data. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Please do not hesitate to contact me. These trends are unsurprising for several reasons. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Then you can access your favorite statistics via the star in the header. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. (February 14, 2022). "Popularity of South Korean pop music (K-pop) worldwide in 2021." You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Register in seconds and access exclusive features. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. Would love your thoughts, please comment. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. So, whats the most favorite K-pop group based on this survey? These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. Dec 28, 2020. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Fans waited in line for days to see . K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. You can also find the Tableau Public visualization dashboard Ive created to support this article. You need at least a Starter Account to use this feature. The Western Hemisphere: K-Pop Consumption and Engagement. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Create an account on our community. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. There are also historical and economic ties with the region. Engagement performance compares an artist's performance to other artists who have the same reach. A paid subscription is required for full access. February 14, 2022. Without any further ado, please enjoy this article. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." However, Africa is completely ignored in the discussion. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Learn more about how Statista can support your business. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Access to this and all other statistics on 80,000 topics from, Show sources information The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. There was some surprises like Loona's female count being so high, 70% is really high for girl group. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. A paid subscription is required for full access. They run fan sites, create self-designed band merchandise and produce. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? What do you want to do? This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. However, the popularity of the kpop genre is that as been spreading across the nation. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. statistic alerts) please log in with your personal account. It isn't just BTS fans who are this passionate. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. First was the young, diverse, and digitally native Generation Z coming of age. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. This game allows players to create or direct their own stories through the members of the BTS. David Cohen Sheffield,
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